Link Popularity is an ongoing "Off-Page" Optimization of your website. The basic idea behind link popularity is that high quality web sites tend to have more links pointing to them then low quality sites do. The recent algorithms of the search engine crawl or spider deeper into the links present on your website to further judge their relevance and determine their rank.

Building link popularity has become a science in itself that requires great deal of analysis and tactics. The phenomena also naturally grows the user base of the website by rendering the site extremely worthwhile to visit for a wholesome information on a subject with user-friendly navigation, which in turn, further advances the ranking of the website across the search engines equally naturally.

The process may involve extending the content of the website, submitting/ purchasing/ renting links, enlisting in online directories and many more techniques. The many types of Link Building includes